Planet Money
Originally published on Fri June 15, 2012 10:56 am
In the car business, Lincoln once stood as the pinnacle of luxury. Frank Sinatra drove a Lincoln. So did the Shah of Iran. In the U.S., the presidential limo was a Lincoln.
The brand peaked with the 1961 Lincoln Continental, a beautiful, innovative car that stood for style, individuality and sophistication.
But after the '60s, Lincoln started on a long, slow decline that mirrored the slide of the American auto industry.
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