BMW Of Chattanooga

Rabbit Zielke

BMW of Chattanooga has donated a limited edition 1 Series M Coupe for auction to benefit the Austin Hatcher Foundation

Moss Media Labs

Sign language is rarely seen on television, but a new commercial for BMW of Chattanooga features it.  Scott Carpenter, the dealership employee who signs, says he's an "introvert," but he stepped into the limelight.