An important contribution to quality radio is made by foundations, corporations, and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on WUTC.
Unique news programming
NPR's Morning Edition and All Things Considered are important news sources for listeners, offering detailed and up-to-the-minute reporting. The two shows respectively rank #2 and #3 as the most listened to radio programs nationally. Each of the programs individually reaches a larger national audience than any single nightly network newscasts. (Source: Nielsen Media Research/Associated Press)
Underwriting singles you out
Underwriting on WUTC places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WUTC, WUTC's loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.
The breaks in WUTC's programs (generally no more than a minute) are brief, so a business underwriter's message is heard in an uncluttered environment. The flow of the program is not interrupted for the WUTC listener.
You can reach a specific target audience
WUTC offers you the chance to contribute to one or more of our various funds, allowing you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one. WUTC's audience is upscale and more likely to be college educated than commercial radio listeners. In a recent Arbitron survey, an estimated 31,300 different listeners tuned into WUTC on a weekly basis for its news programs.
Underwriting identifies your company as socially aware
An association with WUTC and its long-standing reputation for social responsibility identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Time spent listening
WUTC plays a wide variety of music rather than repeat a playlist of the same songs throughout the day, so the total time spent listening to WUTC is greater than for commercial stations.